On this episode of Straight Up with Stassi, Stassi is joined by super-famous Vine star Matt Cutshall (who she met eight years ago on her 21st birthday in Las Vegas, and who also worked at SUR).
“With social media, anyone can have a break.”
To kick the podcast off, Stassi brings up the fact that Vine is now dead.
“You know what’s crazy? It made bigger news than I thought,” Matt says. “It’s news everywhere right now that Vine is done. I was on [the app] and about it when it was huge. I’m still about it, I love it, it’s the reason that I blew up on social media in the first place. So it’s just kind of weird seeing that it’s going to be dead. I’ve never heard of an app just saying, ‘Hey, we’re done.’”
Matt explains that he thinks one of the main issues Vine had was that the biggest Vine users became stars and started doing other stuff on YouTube, TV shows, and movies.
“Everyone is doing their own shit, so everyone stopped posting on Vine,” he says. “So that stopped bringing a huge audience to Vine. The one reason that Vine messed up big time was because they didn’t monetize. We would have stayed on there if we could get royalties from being on there all the time. On YouTube you get royalties, on Facebook you get royalties, but Vine never let anyone monetize.”
“So the way that ya’ll monetized at the time though was people paying you to do a Vine about something, but that’s it?” Stassi asks.
“The only way was branded content,” Matt says. “If a brand said, ‘Hey, can you post with this brand in front of your followers?’ then yes, you would get paid. But Vine had hundreds of millions of users. They should have figured out a way to monetize and play an ad after every 10 of Matt’s Vines. That way we get paid and are enticed to stay on the app, and pour our energy and time into that.”
“So you’re not sad about it?” Stassi asks.
“It’s bittersweet,” Matt says. “I’m sad because it’s the reason that I’m doing this and essentially made it in entertainment, but you gotta move on. I hadn’t been posting much on Vine lately because I have a bigger audience now on Instagram and Snapchat, and I’m in the process of doing a series right now. So there are bigger and better things. But I am kind of bummed to see that three years of me posting my life for a couple of million people is done. I’m more sad for my followers. Those two million people have been with me since day one, from when I worked at SUR. I would do Vines in the kitchen.”
“I remember when Vine came out and you were just starting to do it, just hustling, and I was like, ‘I want to be in one!’ God, my Vines were so basic,” Stassi says. “They were the worst.”
“They weren’t the best,” Matt says. “But I was there to help.”
“The fact that I’ve seen you go from just downloading an app and starting to make videos at SUR, to where you are now—it’s been the coolest thing to see,” Stassi says.
“It is really cool,” Matt agrees. “I’m now a believer that there are so many people out there who deserve to have a break, and now with social media, anyone can have a break. No one put me on the map—I just started shooting funny videos and was consistent enough and then a following just happened from that.”
“Basically it was a ‘the stars are aligning’ kind of day.”
“I’m working on creating a series for myself and some of my surrounding social media friends who will be acting in this,” Matt tells Stassi. “These two guys are really big writers, and they’ve sold six or seven different pilots in the last few years to NBC, CBS, all these different networks, and they want to do a show with me. They think it’s super interesting that I’ve become so successful on social media. My humor online is a lot different than most because it’s not as popular, but it’s more adult humor. So they liked my style of humor and wanted to do something bigger and now we’re just co-writing, meeting, seeing if it’s going to work.”
“Do you have a YouTube channel?” Stassi asks.
“I just started a YouTube channel yesterday, I swear to God,” Matt says.
“The day that Vine goes away? That was so intentional,” Stassi says.
“That wasn’t intentional. I’m serious, it just happened,” Matt says. “Yesterday was so weird. There’s a company called Niche, and Niche was acquired by Twitter. They’re like an agency. They’re the ones that I work with on getting brand deals. They have close relationships with influencers. So I had the weirdest day yesterday… I was with one of the head ladies from Niche at dinner, and we’re talking and hanging out. She was flown in for a crucial meeting at the Twitter headquarters the next morning. After that, I went to the Soho House where I just got my membership…”
“Bougie little shithead dropping Soho house on me right now,” Stassi jokes. “You know I’m not welcome there! Don’t brag.”
“I’m going to call it Broho House so people don’t know what I’m talking about,” Matt says. “So then I’m at Broho House and I meet up with the founder of Niche, and he’s there for a meeting and he doesn’t know what it’s for. So I go to bed and I wake up and I see all these articles on the news like, Twitter laid off nine percent of their employees, including people that worked at Vine. So that happened, and then I go to a meeting because I have an app coming out. We’re just now launching, and it’s so crazy that Vine is done because our app is coming out and it’s a place where we want people to go and produce content like Vine. We give you sound effects, ambience, royalty-free music—stuff that us Viners always wanted and never had. Yesterday was so weird.”
“Basically it was a ‘the stars are aligning’ king of day,” Stassi says. “You met the people you were supposed to meet, and everything just fell completely into place. … And now you’re here. This is a career high for you, being here doing this with me.”
“This is my biggest moment—Straight Up With Stassi,” Matt says.
“It’s only downhill from here in your life, so you might want to consider Wellbutrin,” Stassi says.
“In the meantime, Mom, hi, I made it. Love me for me now, because I’m a big star, and this is it. I’m plummeting after this.”